Unlock the secrets of crafting messages that won’t be ignored with 4-time CIO and best-selling author, Chris Laping.

Abstract.

I’ve coached 300,000 tech professionals. The 60% who fail have one problem: they don’t communicate with impact.

Unlock the secrets of crafting emails that can’t be ignored. In this hands-on, in-person masterclass, you’ll learn the psychology behind persuasive language and how to turn dull messages into action-driving communication.

Walk away with techniques to grab attention, keep engagement, and inspire swift responses—every time you hit send. Whether for help desk, IT operations, or project collaboration, make your words impossible to overlook.

Content Overview:

5 micro-lessons of guided development to help you feel comfortable & confident with your communication.

Clarity vs. Transparency: Discover why clarity beats transparency every time. Learn how to provide the right information for each specific audience, ensuring your message hits home without overwhelming them.

Creating Clarity: Uncover the four key questions every message must answer to be truly clear. This framework ensures your communication is structured, easy to understand, and impactful.

Crafting a Call-to-Action: FYIs don't drive results—calls-to-action do. Master how to create compelling CTAs that prompt quick, decisive action, and learn proven tactics that turn passive readers into active doers.

Common Pitfalls: Avoid the mistakes that undermine even the best-intentioned messages. We'll cover the traps many fall into when crafting communication, so you can sidestep them with ease.

Make it Sparkle: Make your messages stand out with subtle yet powerful tactics that grab attention. Learn the art of crafting unignorable communication that compels your audience to respond and act.

Your Coach, Chris Laping.

Chris has enjoyed a 30-year career in technology, culture and business transformation. He’s seen a lot!

He has served as the Chief Information/Innovation Officer in four different companies; has been recognized for his leadership by publications such as The Economist, Wall Street Journal, and Fast Company; and is the best-selling author of People Before Things. He’s done the work!

Chris has held multiple board positions and is a private investor. So, in addition to leading teams in a corporate environment, he has relevant experience developing and growing businesses.

Combining practical tools from his professional “toolbox” with concepts from positive psychology, Chris is ready to help Masterminders dive into discussions and implement solutions.

What people are saying.

  • “Chris is generous with coaching & tools that are real time & immediately applicable. If you're feeling stuck or don't know where to start, I highly recommend."

    Stephanie Norton

  • “Chris is a phenomenal coach and mentor. He's considerate, calm, yet direct with his advice, feedback or background anecdotes. Highly recommended."

    Jim Baker

  • "For organizations that want to 'level-up' their team’s connectedness. You won’t be disappointed. Chris is amazing, and I highly recommend!"

    Kendra Ketchum